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I wasn't planning anything illegal - I don't approve of mobile phones and consider them to be brain-fryers - however needs must etc....One would have been for me, the other for my partner who was in a different shop at the time. Surely when you register them you identify who is using it. So what's the problem? Didn't even buy one as it happened because we want similar models, and would have had to buy different ones from this store.

Depends on what the offer was - some stores do what are known as 'Loss Leaders' - they offer a certain product at below cost to get you into the store to buy (or offer a huge discount) - then offer to sell you extras - which make the money. Secondly -the one per customer rule is put in place to stop people buying a quantity and then selling on at a higher price.

it must have been just that particular shop as i have bought 2 pay as you go phones together several times. try another shop like carphone warehouse and it should be ok

one per customer means, one per customer, you need to accept that decison, not justify, alibi, defend or explain how it is not applicable to you.

Just a selling policy, nothing to do with anything suspicious. I'd guess these are pretty cheap in that store, so they limit them to one per customer to stop them being snapped up in bulk & resold at a higher price. If I remember right, our local supermarket once had baked beans on sale at something like 4p, and had to do a limitation thing as people were trying to buy cases of them, which reduced the actual number of customers they enticed in.